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Welcome to DesignFusionAI

My name is Areef and I am a functional apparel designer with a background in fashion and industrial design. I have had the pleasure of working for international companies and conducting research projects, which has allowed me to hone my skills and provide top-notch design solutions. Take a look at my work and feel free to reach out to me. I am always happy to have a chat or collaborate with you to discuss how I can contribute my expertise and develop design solutions that meet your needs. Let's work together to bring your ideas to life!

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WINNER - Massey University Three Minute Thesis (3MT) Competition 2022

Life Jacket Design for Flood Events in India

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Jaffa Loves To Design

A wearable shelter for Syrian refugees

This abaya like dress doubles as a shelter for homeless refugees. It is an affordable, all-in-one coat, backpack and sleeping bag to cope with Syria's humanitarian crisis.

A wearable shelter for Syrian refugees

A wearable shelter for Syrian refugees

Models posing in the wearable shelter

Models posing in the wearable shelter

Abaya converted to a backpack

Abaya converted to a backpack

Abaya converted to a backpack

Abaya converted to a backpack

Abaya converted to a sleepingbag

Abaya converted to a sleepingbag

Shawl can be used to cover as hood

Shawl can be used to cover as hood

Shawl can be used to cover as hood

Shawl can be used to cover as hood

Models posing in the wearable shelter

Models posing in the wearable shelter

A male model posing in the wearable shelter

A male model posing in the wearable shelter

Anti-suicide garments for female prisoners in UK

A challenging and innovative project to develop clothing for inmates from the female prison population in UK who are  considered at extreme risk of suicide attempts and self-harm.

Final prototypes of custody uniforms for female prisoners.

Final prototypes of custody uniforms for female prisoners.

Concept illustrations prior to making the final prototypes

Concept illustrations prior to making the final prototypes

Sensory garments for Autistic kids

A sensory jacket and a swing trousers designed for hypersensitive and hyposensitive autistic kids respectively.

Inspirations for the project

Inspirations for the project

Swing sensory input garment sketch

Swing sensory input garment sketch

Swing trouser concept illustrations and sampling

Swing trouser concept illustrations and sampling

Final prototype of swing trousers

Final prototype of swing trousers

Testing the prototype on mannequins

Testing the prototype on mannequins

Proprioceptive Sensory Jacket final design

Proprioceptive Sensory Jacket final design

Flat sketches of proprioceptive sensory jacket

Flat sketches of proprioceptive sensory jacket

Swing Trousers final design

Swing Trousers final design

Flat sketches of swing trousers

Flat sketches of swing trousers

Denim Collection for 'MAGGIE'

Innovative Denim products for an Italian Brand called ‘MAGGIE’ developed as part of my Bachelor Graduation Project. Awarded the Best Innovative Project and Best Graduation Project for this project in 2015.

Dip dyes Seamless denim shirt and Skinny Jeans

Dip dyes Seamless denim shirt and Skinny Jeans

Dip dyes Seamless denim shirt and Skinny Jeans

Dip dyes Seamless denim shirt and Skinny Jeans

Neon mint green Over-dyed Denim

Neon mint green Over-dyed Denim

Neon mint green Over-dyed Denim

Neon mint green Over-dyed Denim

Denim Jacket and Skinny Jeans with Brick pattern

Denim Jacket and Skinny Jeans with Brick pattern

Denim Jacket with Brick pattern

Denim Jacket with Brick pattern

Denim Jacket and Skinny Jeans with Brick pattern

Denim Jacket and Skinny Jeans with Brick pattern

Denim Jacket and Skinny Jeans with Brick pattern

Denim Jacket and Skinny Jeans with Brick pattern

Lingerie Collection for Victoria’s Secret

Lingerie Collection for ‘Victoria’s Secret’ brand developed as part of my internship at Brandix Apparel India (BAI), Visakhapatnam, India.

Design SABK 1

Design SABK 1

Design SABK 2

Design SABK 2

Design SABK 3

Design SABK 3

Design SABK 4

Design SABK 4

Contact

For functional apparel projects and collaborations feel free to get in touch with me

Thanks for submitting!

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