Welcome to DesignFusionAI

My name is Areef and I am a functional apparel designer with a background in fashion and industrial design. I have had the pleasure of working for international companies and conducting research projects, which has allowed me to hone my skills and provide top-notch design solutions. Take a look at my work and feel free to reach out to me. I am always happy to have a chat or collaborate with you to discuss how I can contribute my expertise and develop design solutions that meet your needs. Let's work together to bring your ideas to life!

WINNER - Massey University Three Minute Thesis (3MT) Competition 2022

Life Jacket Design for Flood Events in India

Jaffa Loves To Design

About Jaffa

A wearable shelter for Syrian refugees

This abaya like dress doubles as a shelter for homeless refugees. It is an affordable, all-in-one coat, backpack and sleeping bag to cope with Syria's humanitarian crisis.

Anti-suicide garments for female prisoners in UK

A challenging and innovative project to develop clothing for inmates from the female prison population in UK who are considered at extreme risk of suicide attempts and self-harm.

Sensory garments for Autistic kids

A sensory jacket and a swing trousers designed for hypersensitive and hyposensitive autistic kids respectively.

Denim Collection for 'MAGGIE'

Innovative Denim products for an Italian Brand called ‘MAGGIE’ developed as part of my Bachelor Graduation Project. Awarded the Best Innovative Project and Best Graduation Project for this project in 2015.

Lingerie Collection for Victoria’s Secret

Lingerie Collection for ‘Victoria’s Secret’ brand developed as part of my internship at Brandix Apparel India (BAI), Visakhapatnam, India.

Contact

For functional apparel projects and collaborations feel free to get in touch with me